GEMS CRM
Close More Deals.
Build Stronger Relationships.
Your leads are slipping through the cracks — GEMS CRM
gives your sales team one place to track, follow up, and close every opportunity.
GEMS CRM gives sales teams one place to track, follow up, and close every deal — without
leads going cold, pipelines going invisible, and revenue going to competitors.
THE PLATFORM
One Platform. Every Customer. Every Deal.
GEMS CRM connects every stage of your sales process — so nothing
slips, nothing stalls, and every rep knows exactly what to do next.
What's Happening
Leads tracked in 3 different spreadsheets
No single source of truth — reps work off different versions
Last follow-up was 9 days ago
No reminder was set. The prospect has already talked to a competitor.
Deal value unknown — no pipeline record
Management is forecasting blind. Numbers are guesswork.
Customer emailed twice with the same pitch
No interaction history. The customer noticed. They're annoyed.
68% of leads never contacted
Avg 9-day follow-up delay
3× data entry per deal
What's Happening
All leads auto-captured and scored on entry
Every lead from web, email, and campaigns lands in one place — scored and assigned instantly
Follow-up triggered in 2 hours — rep alerted
GEMS CRM set the reminder automatically. The rep called before the competitor did.
Deal value, stage, and close date — all tracked
Leadership sees a live forecast. No spreadsheet. No guessing.
Full customer history — one profile, zero duplicates
Every email, call, and meeting in one timeline. Anyone on the team can pick up seamlessly.
Follow-up in under 2 hours
Pipeline 100% visible
Zero duplicate entries
Centralised
One system for every lead, deal, contact, and customer interaction.
Automated
Follow-ups, reminders, and lead routing run themselves — zero manual triggers.
Compliant
Live forecasts, win/loss analysis, and pipeline health — always visible.
CORE MODULES
Everything Your Sales Team Needs to Close
Each one built around how sales teams actually work — not how
software vendors think they do.
Never let a hot lead go cold again
Lead Management
Capture, qualify, assign, and track every lead from one central system. GEMS CRM helps your sales team respond faster, prioritise better opportunities, and maintain complete visibility across the pipeline.
- Auto-capture leads from web, email & campaigns
- Lead scoring by activity and profile
- Smart assignment to the right rep
- Priority inbox — hottest leads first
Your entire pipeline one glance
Visual Sales Pipeline
Track every opportunity visually from first contact to closed deal. GEMS CRM gives your sales team a clear, real-time view of deal progress, priorities, and revenue potential across every stage.
- Drag-and-drop deal stages
- Deal value and close probability per card
- Stuck deal alerts after inactivity
- Customisable stage names and workflows
Know every customer like they're your only one
Contact & Account Management
Maintain complete visibility across every customer interaction, account relationship, and communication history from a single unified workspace.
- 360° customer profile — calls, emails, notes
- Full interaction timeline
- Company hierarchy and account mapping
- Shared team access with activity logs
Let the system do the follow-up chasing
Sales Automation
Automate repetitive sales tasks, follow-ups, reminders, and lead routing so your team can focus more on closing deals instead of manual coordination.
- Auto-trigger follow-up tasks on deal events
- Email sequences on lead activity
- Reminders before deals go stale
- Rule-based assignment and routing
Know exactly where your revenue is coming from
Reports & Analytics
Get complete visibility into sales performance, pipeline health, team productivity, and revenue forecasts through real-time dashboards and detailed reporting tools.
- Real-time revenue dashboard
- Forecast accuracy by rep and team
- Win/loss analysis
- Custom report builder + scheduled exports
Outcomes
The Results Speak for Themselves
Real results from sales teams that moved their pipeline onto GEMS CRM.
2.4×
Close Rate
More deals closed with automated follow-ups
68%
Less Admin Time
Reminders and assignments run automatically
Day 1
Time to First Value
Most teams close deals in their first week
3×
Forecast Accuracy
Live pipeline replaces guesswork entirely
↓71%
Deals Going Cold
Stuck deal alerts keep every deal moving
- WHO IT'S FOR
Built for the People Who Drive Revenue
GEMS CRM is built for sales leaders who need full visibility, fewer excuses, and more closed deals.
SALES MANAGERS
Full pipeline visibility. Zero micromanagement.
Stop chasing reps for updates. GEMS CRM gives sales managers a live view of every deal, every rep, and every risk — before it becomes a problem.
- Live pipeline across every rep and territory
- Stuck deal alerts before deals go cold
- Team activity feed — calls, emails, and meetings logged
- Individual and team performance dashboards
- Forecast vs actual — always up to date
SALES DIRECTORS
Board-ready forecasts. No spreadsheet scramble.
GEMS CRM gives sales leadership the revenue intelligence they need to make confident calls — without waiting for the weekly pipeline review.
- Real-time revenue forecast by team and product
- Win/loss analysis by rep, vertical, and deal size
- Quota attainment tracking — individual and team
- Historical trend data for strategic planning
- Export-ready reports for board and investor updates
BUSINESS DEVELOPMENT
More prospects. Faster qualification. Better conversion.
GEMS CRM gives BD teams the structure to move fast — capturing every opportunity and following up before the window closes.
- Auto-capture leads from every channel
- Lead scoring so you focus on the hottest opportunities
- Outreach sequences triggered by lead behaviour
- Account mapping for complex enterprise deals
- Full interaction history before every call
Customer Experience
Every Customer Feels Like Your Only Customer
GEMS CRM doesn't just help your team sell — it shapes how your
customers experience every interaction.
Personalised Communication
Merge fields, triggers, and context-aware templates for every touchpoint
Faster Response Times
Auto-alerts ensure no customer waits too long for a reply
Relationship Continuity
Full interaction history so anyone on your team can pick up seamlessly
Proactive Engagement
Trigger outreach based on deal stage, milestones, or customer inactivity
- PRICING
Flexible Plans Built Around How You Sell
Start with the essentials. Add automation and intelligence as
your team grows.
GEMS core
Core HR functions, ready to deploy
£10
What's included
- Employee database & profiles
- Attendance & leave management
- Basic payroll processing
- Up to 50 employees
- Email support
GEMS Plus
Extended features for growing teams
£20
What's included
- Everything in Core
- Recruitment & onboarding
- Performance management
- Up to 250 employees
- Dedicated onboarding manager
GEMS Tailored
Configured for complex, multi-entity orgs
£25
What's included
- Everything in Plus
- Multi-entity & multi-location
- Custom workflows & integrations
- Unlimited employees
- Dedicated onboarding manager
Most teams are closing deals from GEMS CRM within their first week.
THE GEMS ECOSYSTEM
One Platform. Four Capabilities.
GEMS brings CRM, HR, ERP, and
eCommerce together on one
platform — one
architecture, one licence, one place to run
your entire operation.
GEMS HR
People operations, payroll & compliance
GEMS CRM
Pipeline, contacts and revenue in one place
Current page
GEMS ERP
Finance, inventory and operations unified
GEMS ECOM
Enterprise digital storefront management
- One User. One Licence.
- Common Architecture
- AI-Ready Platform
- Three-Month Trial
- No Long-Term Lock-in
COMMON QUESTIONS
Questions We Hear Every Day
CRM migrations feel risky — we've made them easy. Here's what
teams ask us before they switch.
GEMS CRM is built specifically for fast-moving sales teams that need clarity without complexity. Unlike Salesforce, there’s no months-long implementation. Unlike Zoho, every feature is designed around your pipeline — not bolted on. You’re up and running in days, not quarters.
Yes — our onboarding team handles the migration for you. We support imports from spreadsheets, Zoho, HubSpot, Salesforce, and most major CRMs. Your data arrives clean, mapped, and ready on day one.
GEMS CRM connects with Gmail, Outlook, Google Calendar, and Microsoft 365 out of the box. Every email and meeting sync automatically to the relevant contact or deal record.
Yes — GEMS CRM has a full-featured mobile app for iOS and Android. Reps can log calls, update deals, and check their pipeline from anywhere. It’s designed mobile-first, not as an afterthought.
Completely. You define your own stage names, entry criteria, and automations. Whether you run a 3-stage or 9-stage pipeline, GEMS CRM mirrors your actual sales process.
All plans include onboarding support, in-app chat, and access to our help centre. GEMS Plus and Tailored customers receive dedicated success managers and priority response SLAs.