GEMS CRM
Close More Deals.
Build Stronger Relationships.
Your leads are slipping through the cracks — GEMS CRM
gives your sales team one place to track, follow up, and close every opportunity.
GEMS CRM gives sales teams one place to track, follow up, and close every deal — without
leads going cold, pipelines going invisible, and revenue going to competitors.
THE PLATFORM
One Platform. Every Customer. Every Deal.
GEMS CRM connects every stage of your sales process — so nothing
slips, nothing stalls, and every rep knows exactly what to do next.
What's Happening
Leads tracked in 3 different spreadsheets
No single source of truth — reps work off different versions
Last follow-up was 9 days ago
No reminder was set. The prospect has already talked to a competitor.
Deal value unknown — no pipeline record
Management is forecasting blind. Numbers are guesswork.
Manage customer issues with manual processes
Customer requests are scattered across emails, spreadsheets, and phone calls, making it difficult to prioritize issues, track ownership, and meet response timelines.
68% of leads never contacted
Avg 9-day follow-up delay
3× data entry per deal
No SLA monitoring
What's Happening
All leads auto-captured and scored on entry
Every lead from web, email, and campaigns lands in one place — scored and assigned instantly
Follow-up triggered in 2 hours — rep alerted
GEMS CRM set the reminder automatically. The rep called before the competitor did.
Deal value, stage, and close date — all tracked
Leadership sees a live forecast. No spreadsheet. No guessing.
Resolve customer issues faster with organized ticket management
Track, assign, and resolve customer issues efficiently with a centralized ticketing system. Break complex requests into subtickets, monitor progress, manage SLAs, and ensure faster resolutions through seamless team collaboration.
Follow-up in under 2 hours
Pipeline 100% visible
Zero duplicate entries
SLA tracking
Centralised
One system for every lead, deal, contact, and customer interaction.
Automated
Follow-ups, reminders, and lead routing run themselves — zero manual triggers.
Compliant
Live forecasts, win/loss analysis, and pipeline health — always visible.
CORE MODULES
Everything Your Sales Team Needs to Close
Each one built around how sales teams actually work — not how
software vendors think they do.
Never let a hot lead go cold again
Lead Management
Capture, qualify, assign, and track every lead from one central system. GEMS CRM helps your sales team respond faster, prioritise better opportunities, and maintain complete visibility across the pipeline.
- Auto-capture leads from web, email & campaigns
- Lead scoring by activity and profile
- Smart assignment to the right rep
- Priority inbox — hottest leads first
Your entire pipeline one glance
Visual Sales Pipeline
Track every opportunity visually from first contact to closed deal. GEMS CRM gives your sales team a clear, real-time view of deal progress, priorities, and revenue potential across every stage.
- Drag-and-drop deal stages
- Deal value and close probability per card
- Stuck deal alerts after inactivity
- Customisable stage names and workflows
Know every customer like they're your only one
Contact & Account Management
Maintain complete visibility across every customer interaction, account relationship, and communication history from a single unified workspace.
- 360° customer profile — calls, emails, notes
- Full interaction timeline
- Company hierarchy and account mapping
- Shared team access with activity logs
Let the system do the follow-up chasing
Sales Automation
Automate repetitive sales tasks, follow-ups, reminders, and lead routing so your team can focus more on closing deals instead of manual coordination.
- Auto-trigger follow-up tasks on deal events
- Email sequences on lead activity
- Reminders before deals go stale
- Rule-based assignment and routing
Resolve customer issues faster with organized ticket management
Tickets & Subtickets
Track, assign, and resolve customer issues efficiently with a centralized ticketing system. Break complex requests into subtickets, monitor progress, manage SLAs, and ensure faster resolutions through seamless team collaboration.
- Centralized ticket and subticket management
- SLA tracking with priority-based escalation
- Assign tickets to teams and individual agents
- Real-time status updates with complete activity history
Outcomes
The Results Speak for Themselves
Real results from sales teams that moved their pipeline onto GEMS CRM.
2.4×
Close Rate
More deals closed with automated follow-ups
68%
Less Admin Time
Reminders and assignments run automatically
Day 1
Time to First Value
Most teams close deals in their first week
3×
Forecast Accuracy
Live pipeline replaces guesswork entirely
↓71%
Deals Going Cold
Stuck deal alerts keep every deal moving
- WHO IT'S FOR
Built for the People Who Drive Revenue
GEMS CRM is built for sales leaders who need full visibility, fewer excuses, and more closed deals.
SALES
Close More Deals with Complete Sales Visibility
Manage leads, opportunities, and deals in one place. GEMS CRM helps your sales team sell smarter and close faster.
- Capture and qualify leads from multiple channels
- Manage opportunities from first contact to closure
- Track products, pricing, and orders
- Schedule calls, meetings, and follow-ups
- Receive automated reminders and notifications
CUSTOMER SERVICE
Deliver Faster Support with Intelligent Ticket Management
Customer support made simple. GEMS CRM centralizes tickets, SLAs, and customer communications to help your team resolve issues faster.
- Create and manage customer tickets
- Break complex issues into subtickets
- Assign tickets to teams or individual agents
- Track SLA commitments and response times
- Escalate overdue cases automatically
BUSINESS DEVELOPMENT
Build a Stronger Sales Pipeline
Generate more opportunities with GEMS CRM. Identify quality prospects, automate lead qualification, and ensure timely follow-ups.
- Capture leads from websites, campaigns, referrals, and email
- Automatically assign leads using business rules
- Prioritize prospects with lead scoring
- Track lead conversion performance
- Eliminate duplicate records
CUSTOMER SUCCESS
Build Long-Term Customer Relationships
Build stronger customer relationships with GEMS CRM. Track customer interactions, uncover growth opportunities, and deliver lasting value.
- Access complete 360° customer profiles
- View every interaction across sales and support
- Track customer engagement and activity
- Monitor ongoing customer health
- Identify renewal and expansion opportunities
LEADERSHIP
Make Confident Decisions with Real-Time Business Intelligence
Make informed decisions with real-time dashboards, forecasts, and performance insights from GEMS CRM.
- Monitor revenue pipelines and sales forecasts
- Track support performance and SLA compliance
- Review customer acquisition and retention metrics
- Measure team productivity across departments
- Monitor KPIs through executive dashboards
Customer Experience
Every Customer Feels Like Your Only Customer
GEMS CRM doesn't just help your team sell — it shapes how your
customers experience every interaction.
Personalised Communication
Merge fields, triggers, and context-aware templates for every touchpoint
Faster Response Times
Auto-alerts ensure no customer waits too long for a reply
Relationship Continuity
Full interaction history so anyone on your team can pick up seamlessly
Proactive Engagement
Trigger outreach based on deal stage, milestones, or customer inactivity
- PRICING
Flexible Plans Built Around How You Sell
Start with the essentials. Add automation and intelligence as
your team grows.
GEMS core
Core HR functions, ready to deploy
£10
What's included
- Employee database & profiles
- Attendance & leave management
- Basic payroll processing
- Up to 50 employees
- Email support
GEMS Plus
Extended features for growing teams
£20
What's included
- Everything in Core
- Recruitment & onboarding
- Performance management
- Up to 250 employees
- Dedicated onboarding manager
GEMS Tailored
Configured for complex, multi-entity orgs
£25
What's included
- Everything in Plus
- Multi-entity & multi-location
- Custom workflows & integrations
- Unlimited employees
- Dedicated onboarding manager
Most teams are closing deals from GEMS CRM within their first week.
THE GEMS ECOSYSTEM
One Platform. Four Capabilities.
GEMS brings CRM, HR, ERP, and
eCommerce together on one
platform — one
architecture, one licence, one place to run
your entire operation.
GEMS HR
People operations, payroll & compliance
GEMS CRM
Pipeline, contacts and revenue in one place
Current page
GEMS ERP
Finance, inventory and operations unified
GEMS ECOM
Enterprise digital storefront management
- One User. One Licence.
- Common Architecture
- AI-Ready Platform
- Three-Month Trial
- No Long-Term Lock-in
COMMON QUESTIONS
Questions We Hear Every Day
CRM migrations feel risky — we've made them easy. Here's what
teams ask us before they switch.
GEMS CRM is built specifically for fast-moving sales teams that need clarity without complexity. Unlike Salesforce, there’s no months-long implementation. Unlike Zoho, every feature is designed around your pipeline — not bolted on. You’re up and running in days, not quarters.
Yes — our onboarding team handles the migration for you. We support imports from spreadsheets, Zoho, HubSpot, Salesforce, and most major CRMs. Your data arrives clean, mapped, and ready on day one.
GEMS CRM connects with Gmail, Outlook, Google Calendar, and Microsoft 365 out of the box. Every email and meeting sync automatically to the relevant contact or deal record.
Yes — GEMS CRM has a full-featured mobile app for iOS and Android. Reps can log calls, update deals, and check their pipeline from anywhere. It’s designed mobile-first, not as an afterthought.
Completely. You define your own stage names, entry criteria, and automations. Whether you run a 3-stage or 9-stage pipeline, GEMS CRM mirrors your actual sales process.
All plans include onboarding support, in-app chat, and access to our help centre. GEMS Plus and Tailored customers receive dedicated success managers and priority response SLAs.